L’enoturismo è arrivato finalmente a Milano, dove, da venerdì 15 dicembre, è stata inaugurata la “Casa del Movimento Turismo del Vino Lombardo”, sita nel Casello daziale di Piazza V Giornate, nel cuore di Milano.
Come sottolinea Carlo Pietrasanta, Presidente del MTVL, il luogo sarà una vetrina dei vini delle aziende associate al Movimento Turismo del Vino Lombardia, vini che tutti potranno conoscere e degustare, ma sarà anche una location di eventi culturali enogastronomici, eventi speciali e privati per le Cantine di Lombardia e d’Italia, di incontri di degustazione didattiche, alla scoperta di vini, ma anche di prodotti della nostra nazione.
Viene data vita, in questo modo, ad un progetto sorto da anni, quello, cioè, di fare promozione tutto l’anno e non solo durante le visite in cantina o nelle giornate istituzionali dedicate a Cantine Aperte. Il ventaglio di offerta di MTVL è, infatti, ampio: significa soprattutto fare gruppo e condividere momenti di promozione costante e continua sia nella metropoli lombarda che in contesti fieristici, italiani e stranieri.
Il Movimento Turismo del Vino, nato nel 1993, è un’associazione no profit che annovera le più prestigiose cantine d’Italia, selezionate sulla base di specifici requisiti, primo fra tutti, quello della qualità dell’accoglienza enoturistica. Con il suo impegno costante il Movimento Turismo del Vino mira ad accrescere il settore enoturistico nazionale, che rappresenta una risorsa economica fondamentale per lo sviluppo dei territori e un efficace strumento per la tutela dell’ambiente. Ai turisti del vino, infatti, il Movimento vuole, da una parte, far conoscere più da vicino l’attività e i prodotti delle cantine aderenti, dall’altra, offrire un esempio di come si può fare impresa nel rispetto delle tradizioni, della salvaguardia ambientale e dell’agricoltura di qualità.
Tra gli obiettivi dell’associazione, infatti, quelli prioritari sono:
1)promuovere la cultura del vino attraverso le visite nei luoghi di produzione;
2)sostenere l’incremento dei flussi turistici in tutte le aree d’Italia a forte vocazione vitivinicola;
3)qualificare i servizi turistici delle cantine;
4)incrementare l’immagine e le prospettive economiche ed occupazionali dei territori del vino.
Il Movimento turismo del vino ha infatti espresso di recente grande soddisfazione per l’emendamento, approvato alla commissione Bilancio del Senato, che ha riconosciuto per la prima volta lo status giuridico-fiscale della pratica enoturistica, un risultato raggiunto soprattutto grazie alla comprensione di un fenomeno in grande espansione con un indotto turistico di quasi 3 miliardi di euro l’anno.
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