Mercato euroasiatico, sempre più decisivo per made in Italy

L’Italia del vino fa rotta verso est con le tappe di Vinitaly  International a Hong Kong (10-12 novembre) e in Russia (Mosca, 14 novembre).

articoli_888_11Si parte dalla porta d’Oriente – Hong Kong – nell’ambito della International Wine and Spirits Fair, con uno spazio di 1500mq e più di 160 aziende italiane partecipanti e la novità dei seminari ‘Wine2wine Asia’.

A seguire la tappa di Mosca, con circa 87 imprese presenti presso il Convention Center dello Swissôtel Krasnye Holmy, in occasione del principale appuntamento b2b italo-russo dedicato al vino. In primo piano, sia a Mosca che ad Hong Kong, gli Executive Wine Seminar della Vinitaly International Academy (VIA) curati dal suo direttore scientifico, Ian D’Agata, e dedicati anche ai premiati del 5 StarWines International Wine Award.

?Lo scorso anno il valore del vino importato da Hong Kong ha superato quota 1,25mld di euro; di questa, quasi la metà è stata riesportata verso l’Asia e nella stragrande maggioranza dei casi in Cina, dove si è registrata una crescita delle forniture dal porto commerciale del 171,6. Il mercato con la Russia – da sempre strategico per il nostro Paese, spiega il direttore di Veronafiere Giovanni Mantovani – segna nei primi 7 mesi di quest’anno un’inversione di tendenza dopo 18 mesi di congiuntura geopolitica negativa, con una crescita in valore del 4,5%».

La novità principale della settima edizione di Vinitaly Hong Kong è la prima esperienza di Wine2wine Asia – The Speaker’s Bureau, con focus quotidiani dedicati alla Cina e alla sua domanda di vino. “The aftermath of 9/9: is e-commerce the future of wine business in China?” è il primo dei seminari organizzato dalla community wine2wine (giovedì 10 novembre) in cui si farà luce sul futuro del commercio online dopo l’evento di Alibaba. http://www.vinitalyinternational.com/calendar

133 thoughts on “Mercato euroasiatico, sempre più decisivo per made in Italy”

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