“Il vino, i marchi e la tutela dell’innovazione”

Guido Montaldo

Nel nuovo mercato del vino, il tema dei marchi è sempre più importante. Il 30 giugno, a Mombaruzzo (AT) presso la bellissima sede di “Villa Prato” appena aperta al pubblico, si è svolto un incontro dedicato a un tema di grande attualità: “Il Vino, i marchi e la tutela dell’innovazione”. L’incontro è stato organizzato dall’associazione OICCE, che ha sede a Canelli, in collaborazione con lo Studio Torta di Torino.

DSC_0582[2][5](1)Maria Cristina Baldini (Studio Torta –Torino) e Pierstefano Berta (Direttore OICCE), autori del libro “Il Vino e i Marchi” hanno aperto i lavori, condotti da Giusi Mainardi (Direttore OICCE Times Rivista di Enologia). Basandosi sui contenuti del loro libro pubblicato in marzo 2016, spiegando in modo pratico e diretto i percorsi essenziali per creare e tutelare l’identità del marchio di una cantina e delle innovazioni nel settore enologico. E’ seguito l’intervento di Fabio D’Angelo (Partner Studio Torta) su: “Il Design: tutela dell’individualità del prodotto nel settore dell’enologia e degli spiriti”. La relazione conclusiva è stata tenuta dall’Ing. Luiig Boggio, Presidente dello Studio Torta, su: “il Brevetto: strumento di valorizzazione della filiera del vino”.

Nel pubblico c’erano importanti nomi di imprenditori vinicoli delle province di Asti, Alessandria e Cuneo, aziende enomeccaniche, Università di Torino, Agenzia delle Dogane, Club UNESCO Canelli e nazionale, ONAV nazionale, rappresentanza del Comune di Canelli, Donne del Vino-Delegazione Piemonte, studi legali, esperti di marketing, architetti del paesaggio. Il riscontro è stato molto gratificante, tanto che si pensa di organizzare prossimamente un nuovo evento sullo stesso tema.

 

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