La grappa nella cultura enogastronomica italiana, Elvio Bonollo ne parla al 50° Douja D’or

Una passerella della migliore produzione dell’arte distillatoria selezionata dal Premio Alambicco d’Oro e una occasione di confronto su come la grappa sia di fatto entrata a far parte nell’immaginario collettivo della cultura enogastronomica italiana.

Elvio Bonollo, Presidente dell’Istituto Nazionale Grappa, intervenendo all’incontro “La grappa e le acquaviti nella cultura enogastronomica italiana” in occasione della cinquantesima edizione del Douja d’Or di Asti (9 -18 settembre) insieme ad ANAG, parla del ruolo dei distillatori nella promozione della peculiarità italiana che, ci tiene a ricordare, non è soltanto saper utilizzare i canali di comunicazione ma essere aperti e pronti a sposare nuove modalità di avvicinamento del consumatore, ivi compresa la contestualizzazione ambientale e la valorizzazione dei territori di produzione. Un esempio di ciò è la tredicesima edizione di Grapperie Aperte in programma per il prossimo 2 ottobre, con 28 distillerie di tutta Italia che hanno risposto all’invito dell’Istituto Nazionale Grappa.

“L’italianità della grappa – spiega Elvio Bonollo – è un valore che oggi può essere efficacemente trasmesso in primis attraverso il packaging: da esso dipende, infatti, il primo contatto visivo che il consumatore ha con il prodotto e da esso dovrebbe derivare l’immediata riconoscibilità dello stesso. Il packaging nel settore della grappa si è molto evoluto in termini di originalità, eleganza, forza comunicativa: ma le aspettative create dal packaging richiedono poi di trovare riscontro nel contenuto. Le grappe di oggi, da questo punto di vista, riescono a rispondere ai gusti anche dei consumatori più esigenti e raffinati. Il modo migliore ed insuperabile per farle apprezzare in tutta la loro intensità, ampiezza, ricchezza, eleganza, franchezza è la degustazione, singolare o in abbinamento con cibi o altri prodotti che contribuiscono alla sua esaltazione”.

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