Chiusa con un successo l’Anteprima della Vernacchia di San Gemignano 2017.
La presentazione dell’annata 2016 è stata un vero successo più che altro per il giudizio unanime della critica: una grande vendemmia la 2016 per la Vernaccia di San Gimignano, che ha così onorato il cinquantenario della denominazione celebrato lo scorso anno.
Non si è solo degustato, nel corso della conferenza stampa si è anche parlato di futuro, prossimo e nel lungo periodo, degli obiettivi dell’intero territorio inteso come insieme di produttori che condividono lo stesso progetto: fare crescere la Vernaccia di San Gimignano, non solo qualitativamente ma anche nella conoscenza e nella percezione che di questo vino ha il mondo, il primo passo per aumentare la domanda e la redditività del prodotto, come spiega la presidente Letizia Cesani: “Esattamente due mesi fa nel Teatro dei Leggieri abbiamo chiuso le celebrazioni, durate un intero anno, del cinquantesimo anniversario dal riconoscimento della DOC con il convegno “Vernaccia di San Gimignano, I prossimi cinquant’anni” : in quel momento abbiamo rinnovato il nostro pensiero sulla Vernaccia di San Gimignano del futuro e fatto il punto sulle iniziative svolte, non celebrazioni autoreferenziali ma piuttosto momenti di approfondimento che hanno avviato percorsi concreti di crescita per la denominazione ed il territorio intero”.
E proprio a San Gimignano è stato deciso di gettare le fondamenta dei prossimi cinquanta anni della Denominazione realizzando un progetto che partendo dal punto più alto della città, La Rocca, di Montestaffoli, ex sede del Consorzio, diffonda la Vernaccia di San Gimignano nel mondo. Il Consorzio è infatti vincitore di un bando pubblico che lo fa assegnatario del Centro Comunale di divulgazione e diffusione della Vernaccia di San Gimignano per i prossimi sedici anni: un investimento importante che vede uniti tutti i produttori per realizzare un luogo dove si possa conoscere a tutto tondo la Vernaccia di San Gimignano, che è vino ma anche cultura, un luogo dove si concretizzi la sintesi di ciò che rappresenta, un vino di grande storia e tradizione, ma al passo con i tempi ed il mercato.
La divulgazione, la didattica, lo studio, la possibilità di degustare al meglio i vini dei nostri produttori sono fattori fondamentali per la Vernaccia di San Gimignano, un vino bianco fuori dai soliti schemi che deve essere conosciuto per essere apprezzato per ciò che è, la più diretta espressione di un territorio e della sua storia secolare, un vino antico, autoctono, toscano. Nascerà così una sorta di Vernaccia Academy, un luogo di diffusione della cultura della Vernaccia, fatta non da analisi organolettiche ma di emozioni e di vere e proprie esperienze dei sensi grazie all’utilizzo delle più moderne tecnologie multimediali.
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