Generalmente non siamo abituati a “cavalcare” sul nostro giornale temi drammatici di attualità per aumentare l’audience, come accade purtroppo quotidianamente sui media. Colta sul web oggi rimbalziamo questa iniziativa, che al di là del colore, ci sembra un buon modo per ricordare i fatti tragici di questi giorni.
Parte da Facebook la gara di solidarietà dopo il terremoto ad Amatrice. Paolo Campana, grafico e food blogger, ha lanciato l’idea di devolvere 2 euro per ogni piatto di amatriciana ordinato e consumato. I soldi saranno destinati alla Croce Rossa. Proposta che è stata subito accolta con entusiasmo da varie città d’Italia e sposata da varie condotte Slow Food. Molti i ristoratori che stanno aderendo all’iniziativa benefica: i locali devolveranno un euro, l’altro sarà offerto dal cliente. Non è l’unica azione di solidarietà del mondo della ristorazione: l’Associazione Verace Pizza Napoletana ha lanciato l’idea di creare una pizza all’amatriciana allo scopo di raccogliere fondi per la ricostruzione.
Il Consorzio della Pasta di Gragnano, d’accordo con il presidente Giuseppe Di Martino, ha deciso di inviare “tutto il quantitativo di pasta che occorrerà per i campi che saranno allestiti”. Accordi sono già stati presi con la Protezione Civile. Per aziende, consorzi e persone che vogliano farsi promotori di iniziative analoghe il centro di raccolta è stato organizzato a Piazza Mazzini a Rieti. La FIC-Federazione Italiana Cuochi ha mobilitato il suo Dipartimento di Solidarietà ed Emergenze, inviando il furgone logistico con le attrezzature e il furgone frigo con gli alimenti freschi. In Italia hanno già aderito circa 200 cuochi, volontariamente, che cucineranno per gli sfollati. Il Consorzio del Parmigiano Reggiano non dimentica la solidarietà ricevuta dopo il terremoto del 2012 e risponde con una fornitura di formaggio per la cucina di emergenza. Dai prossimi giorni, sul sito web del Consorzio pubblicherà la lista dei caseifici aderenti all’operazione “1€/kg per rinascere”. Per ogni kg di Parmigiano Reggiano acquistato verrà devoluto 1 euro alle città danneggiate dal sisma.
Non dimentichiamo l’apporto fondamentale che il mondo della ristorazione e dell’enogastronomia in generale ha dato durante e subito dopo il terremoto in Emilia, quando grazie anche all’intervento di nomi noti del panorama gastronomico, come Massimo Bottura, si riuscì, ad esempio, a vendere le forme di parmigiano reggiano dei caseifici danneggiati dal sisma, creando un tam tam che ha dato mercato a prodotti che rischiavano di rimanere invenduti e di deperirsi.
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