Vinitaly 2016: nasce Baluardo il nuovo Lambrusco Grasparossa Chiarli 1860

Nel 50° anniversario di Vinitaly, la famiglia Chiarli festeggia la sua ininterrotta partecipazione alla fiera veronese.

Un vino rosso intenso, fruttato, vinoso, piacevolmente sapido, una spuma vivace ed evanescente, un’etichetta che propone lo storico stabilimento produttivo nel cuore di Modena ripreso da uno scatto d’archivio: così si presenta Baluardo, il nuovo irresistibile Lambrusco Grasparossa che il grande gruppo vinicolo emiliano ha voluto dedicare simbolicamente alla difesa della qualità del Lambrusco, da anni grande campione di vendite in Italia e nel mondo.

chiarli 004

Le 100.000 bottiglie in produzione andranno ad affiancare le altre etichette Chiarli 1860 distribuite capillarmente presso tutte le insegne della gdo italiana con eccellenti performance. A partire da aprile infatti, Baluardo si troverà su tutti i migliori scaffali della grande distribuzione, gli stessi che, secondo l’ultima ricerca IRI per Vinitaly, hanno registrato nel 2015 un significativo aumento delle vendite di vino incoronando ancora una volta il Lambrusco come vino più venduto in assoluto nella classifica a volume e il marchio Chiarli tra i leader delle classifiche dei Lambrusco Grasparossa e Lambrusco di Sorbara più venduti.

Baluardo sarà in degustazione dal 10 al 13 aprile a Verona nel Padiglione Emilia Romagna (stand Chiarli A7).

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